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The Blog

Sep

29

Marketing lessons from the movie “Elf”


Increase business in 3 easy steps with New York-style boldness

Remember the scene in the movie Elf where Will Ferrell’s character goes into a New York City coffee shop that has a sign, “World’s Best Cup of Coffee”?

“You did it! Congratulations! World’s best cup of coffee. Great job, everybody. It’s great to meet you.”

Hyperbole doesn’t always translate to more sales, but there is something to be said for big and bold, isn’t there?

I saw this in action recently on a five-day trip to New York with my youngest daughter.

Billboards in Times Square compete for tourists’ attention. Broadway marquees and print ads boast endorsements from various media sources.

And some restaurants really do advertise bold claims just like the coffee shop that drew Will Ferrell in. In fact, the Carnegie Deli which was right across the street from our hotel proclaims, “Our famous sandwiches and cheesecakes are the best in NYC and the world.”

I don’t know about the world, but NYC maybe, and they have become quite famous as a result.

What does your billboard say?

You probably don’t actually have a billboard, but let’s say someone gave you one month’s use of a billboard smack dab in Times Square. Or locally if your business wouldn’t benefit from increased web traffic.

What would you say on it? What makes you unique? What do you do better than anyone else? Do your customers know this? Are you reaching your best prospects?

Copywriters do it better

Look, you can write your own ad copy, right? But sometimes you’re too close to your own product or service to do it well. Hire an expert. Find the best copywriter you can afford. That’s step one.

Craft a big, bold message

Tell your copywriter what you do better than anyone else. Let him or her come up with something brilliant that accurately describes that. Step two.

Get your message out there and tell your prospects what to do

Step three is to put it out there. Not on a billboard, but in an online video uploaded to YouTube, an email marketing campaign, or maybe a Facebook ad.

Online video is hot, and the right copywriter and marketing strategist can help you do this inexpensively.

Finally, don’t forget to tell your prospects what to do. Include a call to action.

My call to action?

Contact Steve Roller

New York-style boldness rubbed off on me, and I’ve been on a roll lately creating marketing messages for clients that get results.

Call me: 1-888-207-4916 or email me: Steve@WebContentCopywriting.com and we’ll schedule a brief, no-cost, no-obligation 15-minute phone consultation.

 


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