Most rates are given as a range because of variables in complexity. I’ll do everything I can to give you the results you’re looking for within your budget.
I’ll help you maximize your web content. Some writers are good at search engine optimization. Others write interesting articles with useful information. Still others are classic sales writers.
You need all three types, skillfully woven together. That’s what I’ll do for you.
My background is in writing persuasive direct-response sales letters that get results. Combine that with an engaging, conversational voice that draws readers in. Now add search engine optimized content that provides true value.
Result? A powerhouse copywriting style designed to do one thing: Get you more customers, coming back to you again and again. That’s the bottom line.
Questions? Email: Steve@WebContentCopywriting.com, or call toll-free, 1-888-207-4916.
The call is free and so is the initial meeting. I provide a free consultation so we can determine if we’re a good match. Contact Steve today to start maximizing your web content.
Online Copywriting Services and Packages
| Search Engine Optimization (SEO) copy, original | $400-900/page |
| Adding and integrating keywords to existing copy | $100-400/page |
| Email, short copy (Designed to drive readers to a microsite or long-copy landing page where they can order the product. Online equivalent of a 1 to 2-page sales letter.) | $250-2,000 |
| Email, long copy (Designed to sell a product directly by driving reader to a landing page. Online equivalent of a 3 to 4-page sales letter.) | $750-3,500 |
| Autoresponder series | $150-350/email |
| SEO Strategy/Training (Keyphrase research and/or training on how to research and optimize copy) | $150/hour |
| Microsite (A long-copy dedicated website designed to sell a product directly–such as a newsletter, e-book, hard-copy book, or conference. The online equivalent of a 6-8 page sales letter.) | $2,000-4,000 |
| Landing page, long copy (Abbreviated version of a microsite, and the online equivalent of a 2 to 4-page sales letter. Used for offers and products that require less description.) |
$1,200-3,200 |
| Landing page, short copy (A simple one-page landing page for a product or offer. Often used for reports, white papers, and other inquiry fulfillment. Consists of: a headline, a few paragraphs of descriptive product copy, and order form.) | $600-2,000 |
| Blog postings (Fee varies by length) | $50-500/post |
| E-Newsletters | $250-750+ |
| Website writing (Home page plus 5-7 pages) | $1,500-3,500 |
| Ongoing site copy maintenance (Agreement where I remain on call for a retainer-percentage of gross sales or monthly fee-to make minor changes and updates, and provide new test versions, at no extra fee. Major rewrites or new tests would be additional, unless included in approved agreement.) | 10-15% of gross sales, or set monthly fee (I’m negotiable here) |
Pay-Per-Click (PPC)/Google AdWords Fees
| Full PPC Campaign (Includes keyword research, 10 ads, landing page, welcome page, and emails.) | $900-2,500 |
| Single PPC ad (Client keyword research provided) | $25-250/ad |
| Single PPC ad (Includes keyword research) | $75-350/ad |
| PPC Campaign Management (Includes testing keywords, adjusting ads and pages, and reporting.) | 15% of spend or $400-4,000/ mo. |
Direct Mail and Print Materials
| Sales letter | $1,500-10,000+ |
| Fundraising letter | $1,500-10,000+ |
| Acquisition package | $1,800-3,600+ |
| Conversion letter | $1,350-2,700 |
| Renewal letter | $1,200-2,600 |
| Sustainer invitation letter | $1,350-2,700 |
| Complete direct mail package–mail order | $2,200-7,600 |
| Fundraising package–house file | $1,600-3,200 |
| Fundraising package–acquisition | $1,800-3,600 |
| Lead-generation letter | $1,200-4,000+ |
| Brochure | $400-800/page |
| Postcard | $300-600/side |
| Space Ad | $500-1,500+ |
| Newsletter | $400-800/page |
Additional Copywriting Services
| Press Release | $350 |
| Press Release distribution service | $150 |
| Media Kit (usually 4-10 pages) | $250-350/page |
| Online Newsroom | $1,000-2,500 |
| Article (usually 400-1200 words) | $75-300 |
| Special Report | $250-750 |
| White Paper | $300-1,200 |
| Feature story | $.50-1.00/word |
| Speech writing | Call for quote |
| Radio Ads, original | $500-2,500 for most 60-sec spots |
| Copy critique (contact Steve for more details) | $250-1,000 |
