1-888-207-4916 | 608-848-2679 | steve(at)webcontentcopywriting(dot)com

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Copywriting Services

Most rates are given as a range because of variables in complexity. I’ll do everything I can to give you the results you’re looking for within your budget.

I’ll help you maximize your web content. Some writers are good at search engine optimization. Others write interesting articles with useful information. Still others are classic sales writers.

You need all three types, skillfully woven together. That’s what I’ll do for you.

My background is in writing persuasive direct-response sales letters that get results. Combine that with an engaging, conversational voice that draws readers in. Now add search engine optimized content that provides true value.

Result? A powerhouse copywriting style designed to do one thing: Get you more customers, coming back to you again and again. That’s the bottom line.

Questions? Email: Steve@WebContentCopywriting.com, or call toll-free, 1-888-207-4916.

The call is free and so is the initial meeting. I provide a free consultation so we can determine if we’re a good match. Contact Steve today to start maximizing your web content.

Online Copywriting Services and Packages

Search Engine Optimization (SEO) copy, original $400-900/page
Adding and integrating keywords to existing copy $100-400/page
Email, short copy (Designed to drive readers to a microsite or long-copy landing page where they can order the product. Online equivalent of a 1 to 2-page sales letter.) $250-2,000
Email, long copy (Designed to sell a product directly by driving reader to a landing page. Online equivalent of a 3 to 4-page sales letter.) $750-3,500
Autoresponder series $150-350/email
SEO Strategy/Training (Keyphrase research and/or training on how to research and optimize copy) $150/hour
Microsite (A long-copy dedicated website designed to sell a product directly–such as a newsletter, e-book, hard-copy book, or conference. The online equivalent of a 6-8 page sales letter.) $2,000-4,000
Landing page, long copy (Abbreviated version of a microsite, and the online equivalent of a 2 to 4-page sales letter. Used for offers and products that require less description.)


Landing page, short copy (A simple one-page landing page for a product or offer. Often used for reports, white papers, and other inquiry fulfillment. Consists of: a headline, a few paragraphs of descriptive product copy, and order form.) $600-2,000
Blog postings (Fee varies by length) $50-500/post
E-Newsletters $250-750+
Website writing (Home page plus 5-7 pages) $1,500-3,500
Ongoing site copy maintenance (Agreement where I remain on call for a retainer-percentage of gross sales or monthly fee-to make minor changes and updates, and provide new test versions, at no extra fee. Major rewrites or new tests would be additional, unless included in approved agreement.) 10-15% of gross sales, or set monthly fee (I’m negotiable here)

Pay-Per-Click (PPC)/Google AdWords Fees

Full PPC Campaign (Includes keyword research, 10 ads, landing page, welcome page, and emails.) $900-2,500
Single PPC ad (Client keyword research provided) $25-250/ad
Single PPC ad (Includes keyword research) $75-350/ad
PPC Campaign Management (Includes testing keywords, adjusting ads and pages, and reporting.) 15% of spend or $400-4,000/ mo.

Direct Mail and Print Materials

Sales letter $1,500-10,000+
Fundraising letter $1,500-10,000+
Acquisition package $1,800-3,600+
Conversion letter $1,350-2,700
Renewal letter $1,200-2,600
Sustainer invitation letter $1,350-2,700
Complete direct mail package–mail order $2,200-7,600
Fundraising package–house file $1,600-3,200
Fundraising package–acquisition $1,800-3,600
Lead-generation letter $1,200-4,000+
Brochure $400-800/page
Postcard $300-600/side
Space Ad $500-1,500+
Newsletter $400-800/page

Additional Copywriting Services

Press Release $350
Press Release distribution service $150
Media Kit (usually 4-10 pages) $250-350/page
Online Newsroom $1,000-2,500
Article (usually 400-1200 words) $75-300
Special Report $250-750
White Paper $300-1,200
Feature story $.50-1.00/word
Speech writing Call for quote
Radio Ads, original $500-2,500 for most 60-sec spots
Copy critique (contact Steve for more details) $250-1,000

About Steve Roller

Steve Roller started Web Content Copywriting to help you maximize your web content and get more customers.

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