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Oct
30
You and I are in the business of generating big ideas. Our livelihood depends on a constantly flowing creative spigot.
The better your ideas, the more profits you bring in, right?
As Chief Wordsmith and Marketing Strategist for WebContentCopywriting.com, nothing fires me up more than helping a successful business become even more profitable.
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Oct
28
When Katie Yeakle of AWAI asked Dan Kennedy what he loved most about being a copywriter and enjoying The Writer’s Life, he said:
“Turning words on paper into money is endlessly fascinating.”
He added, “Personally, I like the variety: I write copy for clients in several different fields, I write copy for my own publishing businesses, I write newsletters and articles, and I write books. Close rival to best: the autonomy. I work where, when, how, and with whom I want. I live the 5-minute commute. I have enjoyed and enjoy a great deal of financial success, have built a stable of good clients, and have literally grown rich by writing.”
I first saw Dan Kennedy speak in 1995 in Milwaukee, on a panel with General Norman Schwarzkopf, Zig Ziglar, Barbara Bush, Mary Lou Retton and a few others.
That day set the wheels in motion for what was to eventually become my copywriting career.
I had a chance to work with Dan on a project last year, bringing the experience full circle.
And I would concur with him:
“Turning words on paper into money is endlessly fascinating.”
Aug
16
Okay, so in the last post I essentially tossed the USP in the trash. I dismissed what has been a marketing staple for 60+ years – the Unique Selling Proposition. In its place, I proffered the 21st century version of the USP to online marketers – the Unique Solution Proposition.
Rosser Reeves is rolling over in his grave as you read this.
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Aug
15
We’ll get into the modern-day application in 63 seconds, but first…
Back in the 1940′s, Rosser Reeves of the Ted Bates and Company ad agency coined the term “USP”. (Quick aside…Reeves’ 1952 spot TV approach was adapted to get Dwight D. Eisenhower elected, and forever changed American political campaigns…but that’s a story for another day.)
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Aug
12
I can’t shut my brain off.
Ever since I became a freelance copywriter, the mental spigot is constantly “on”.
I hear people talk about writer’s block, but I have the opposite problem.
More About ‘How to Generate Sizzlin’-Hot Ad Ideas’ »
Steve Roller started Web Content Copywriting to help you maximize your web content and get more customers.
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